Another facet of my research focuses on social media and the role it plays in identity construction, impression management, and the social construction of reality.

My interest in this specific area began with he explosive growth of the social media platform Facebook, which resulted in a multi-study research project that investigated how young African American adults use Facebook as an impression management tool.

Constructing Digital Cultures: Tweets, trends, race, and gender came out early 2018. Constructing Digital Cultures examines how user-generated narratives on Twitter renegotiate dominant ideas about gender and race. Using an in-depth, qualitative examination of individual tweets, the different kinds of dialogue that characterize the platform, and various ways in which people connect, Constructing Digital Cultures  provides insight into the nature of digital culture produced on Twitter and the platform’s potential as a virtual public sphere. This volume investigates arenas of discussion often seen on Twitter—from entertainment and popular culture to politics, social justice issues, and advertising—and looks into how members of ethnic minority groups use and relate to the platform.

The idea for the book came out of the unprecedented takeover of Twitter by shows featuring African American female leads, such as Empire and Scandal. This prompted an investigation into how fans of these shows utilize Twitter for collaborative meaning-making, and how this contributes to cultural understandings of race and gender.The findings from this investigation were presented at the 2016 PCA/ACA conference.

At the 2018 ICA conference in Prague, Czech Republic, I organized a panel entitled “Can you hear me now? Marginalized voices on social media”. The panel featured Brooke Foucault Welles, Sarah Jackson (Northeastern University), Summer Harlow (University of Houston), and Gwen Bouvier (Maynooth University, Ireland), and addressed current issues facing research into marginalized groups on social media.

A recent research project entitled “Degrees of Freedom: Exploring agency, narratives, and technological affordances in the #TakeAKnee controversy” extends this work by investigating the nature of user agency on various social media platforms and the extent to which this agency is constrained and/or enabled by the technological affordances of each platform. This research question is addressed using the narratives that came out of the #TakeAKnee controversy as a case study. Preliminary findings were presented at the 2018 PCA/ACA conference. This work appeared in Social Media + Society.

In 2019, I presented my latest research on the influence of corporations on political narratives created on social media at the PCA/ACA convention in Washington, DC.

A recent research project, undertaken with Giulia Ranzini from VU Amsterdam examines how racial dating preferences interact with people’s behaviors on Tinder, the popular dating app. This research was presented at the 2019 ICA conference in Washington, DC and is currently under review.

Guest lecture at the University of British Columbia

On March 7 & 8, 2019, I will be visiting the Centre for Media Studies at the University of British Columbia to give a guest lecture on Twitter and the commodification of political narratives. More information on the event can be found on the Centre’s website.

Maine Calling: Social media shaming

On March 5, I appeared on Maine Calling to discuss social media shaming. You can find the episode here.

Maine Calling: Facebook – how will recent scandals affect the social media giant?

On January 30, 2019, I appeared on Maine Calling to discuss the recent scandals surrounding Facebook. Fellow guests were Rich Brooks and Amanda O’Brien. You can find the show here

Algorithms: How do they affect our daily lives?

On November 1, Penny Rheingans (University of Maine), Kim McKeage (Husson University), and myself appeared on Maine Public to discuss algorithms, social media, and information literacy. You can listen to the episode here.

Constructing Digital Cultures: Lectures in at the VU and the RU in the Netherlands

I am very excited to announce that on June 4 and 5 I will be speaking at the Vrije Universiteit Amsterdam and the Radboud University Nijmegen on my book. Specific details regarding the talk at the RU can be found here.

UMaine Today: Call for change

In May 2018, UMaine Today published a piece on the social and political impact of the #MeToo movement. The article, which can be found here, featured work by Professor Amy Blackstone (Sociology, University of Maine) and myself.

The Media and #MeToo

On April 12, I will be a part of a panel on “The media and #MeToo” with Brett Anderson (New Orleans Times -Picayune), Amy Blackstone (Professor of Sociology, UMaine), and Susan Gardner (Director, Rising Tide Center). We will discuss issues and challenges arising from reports of sexual harassment on social media. The panel will start at 1pm in the Bangor Room, University of Maine Memorial Union. More information can be found here.

Maine Calling: Politics in the Age of Twitter

In January, I was a guest on Maine Public’s Maine Calling. Together with Brooke Foucault Welles from Northeastern University, I discussed my book and the face of politics in the age of Twitter. You can find the interview here.

Article in Albany Herald: “ASU Faculty help uncover Facebook contradictions

An article in the Albany Herald discussed early findings from Benjamin K. Johnson‘s and my investigation into impression management on Facebook.