In 2017, Benjamin Johnson and I began our investigation into the impact that online sharing of brands has on people’s attitudes toward these brands. Our first paper was presented at the 2018 ICA conference in Prague, Czech Republic, and a follow-up study was presented at the 2019 ICA conference in Washington, DC. The article that came out of these two studies is currently under a review.

A follow-up study has been completed in 2020 and is currently under review for the 2021 ICA conference.